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Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century


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English | ISBN: 1491982276 | 2017 | EPUB | 178 Pages | 4,4 MB

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The on-the-ground practice of product management, however, is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills-communication, organization, research, execution-that can build a successful product management practice across industries, organizations, teams, and toolsets.

For current and would-be product managers, this book explores:

Real-world tactics for facilitating collaboration and communication
How to talk to users and work with executives
The importance of setting clear and actionable goals
Using roadmaps to connect and align your team
A values-first approach to implementing Agile practices
Stories that convey realities of product management in the field
Common behavioral traps that turn good product managers bad
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