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Strategic Management in Tourism


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Luiz Moutinho, "Strategic Management in Tourism"
Cabi Publishing | 2000 | ISBN: 085199282X | 360 pages | File type: PDF | 2,1 mb

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; the major factors affecting international tourism management. The aim of this advanced textbook is to provide a vision of integrated management which will benefit students in their future careers.


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