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Burn Rate: How I Survived the Gold Rush Years on the Internet


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English | March 12, 2013 (1998) | ISBN: 0684848813, 0684856212 | EPUB | 272 Pages | 3.3 MB

Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars ?C and notably devoid of profit-making enterprises.

As he describes his efforts to control his company's burn rate ?C the amount of money the company consumes in excess of its income ?C Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
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