English | 2017 | ISBN-10: 1577832426 | 649 Pages | PDF | 2.85 mb
Travel & Tourism Market Research Handbook 2017-2018 provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. It is designed to be a strategic business planning resource for executives in all travel and tourism organizations. Previous editions were purchased by virtually all state travel offices, most convention and visitor bureaus, and dozens of corporations in all sectors of the travel and tourism business. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum.With a thorough and in-depth assessment of the travel market, this biennial reference covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.The handbook presents visitor and expenditure statistics for major cities and tourist destinations based on RKMA survey data.